Preferred Information and Delivery Methods for Weed Management Extension in Virginia

Abstract The goal of weed science extension efforts are to encourage and accelerate adoption diverse, effective, economical management tactics. To be most successful efficient, personnel need aware growers’ preferred information sources, delivery format, areas focus for future research. this end, surveys were distributed at crop forage meetings in Virginia. results from 249 responses indicate that both producers have similar influences as well preferences programming Agribusiness (e.g. co-ops, suppliers, vendors, consultants, sales reps) had the greatest influence on herbicide-purchasing decisions primary source decisions, thus should a target audience extension. Respondents said economic assessments, control data, yield data likely changes they would prefer get through traditional formats (presentations, publications, on-farm demonstrations). Generally, respondents also indicated wanted evaluating new herbicides safety over alternative non-herbicidal methods. Therefore, is more by including integrated approach rather than solely non-chemical approaches.